FAO Schwarz
FAO Schwarz, 30 Rockefeller Plaza, New York, NY 10111, USA
About
America's oldest toy store, founded in 1862, now in the 30 Rock building right at Rockefeller Plaza. More experience than store, with toy soldiers, a famous giant floor piano to dance on, a Jellycat Diner (reservation required), a Barbie styling experience, a build-your-own race car station, live magic shows, and giant stuffed animals. Skip the floor piano at its busiest and come on a weekday morning if you can.